How can Tailscale visually stand out from their competitors?

In a time of quickly generated flat design,
standing out becomes ever more important.
We created a rich and vibrant visual language that enhances Tailscale’s existing brand assets.

As a purely digital product, Tailscale needed a way to communicate itself as dynamic and easy to use.
By adding motion, we gave the brand a heartbeat that played exactly into that feeling of a precise and clever product.