daas — B&C Speakers

Sound, Beauty & Space.

B&C Speakers drive the world's leading sound systems. Yet, they remain unknown to their listeners. With a globally rising interest in sound systems as design objects, we saw the perfect timing to reimage the B&C Speakers brand world.

By developing a three step strategic positioning for B&C Speakers, we translated the engineering product to a culturally desirable object.

A visual language that translates loudspeaker engineering to high end design objects. Visual codes that resolve around sound, space and beauty position the product in the same conversation as fashion and jewelry.

A series of curated live events create a new way of experiencing the brand. They bring together the community and use social media to strengthen brand awareness to the outside world.

Lastly, an emblem positions B&C Speakers as long term pioneers in the industry. The component brand becomes a mark of quality that the end product wants to display, not hide.